Campaign:
Maximise your trip with
TripAdvisor

Overview
Audience: Male + Female
Target Age: 25 - 35 Years Old
No. of Influencers: 15
Category: Travel / Lifestyle

Location: International

Maximize your trip with TripAdvisor

The world’s largest travel site. Know better. Book better. Go better.At TripAdvisor, we believe in the power of travel — and in helping you make the most of every trip. With over 500 million candid traveler reviews, we can help you make the right choice when planning your next trip. When it’s time to book, we can help you save up to 30% on hotels, checking 200+ sites to find you today’s lowest prices.

Campaign Overview:

Whether it be referring back to a travel or holiday moment in the past, a destination you’re currently in or a destination you are excited about visiting in the future, the influencer mission is to showcase that in addition to finding the latest reviews on TripAdvisor, users can also find the best hotel deals by comparing prices from over 200 different sites and thereby save up to 30% on hotels.


For example, if you’re planning a trip, you can mention that thanks to TripAdvisor, you found the perfect hotel at the lowest price. It’s so simple, you don’t have to search all those different travel sites, you can just go to one site, TripAdvisor, and enter your destination, dates and then see all the hotels for your stay. Dates, deals, done.


When writing TripAdvisor, please make sure to spell it TripAdvisor – capital T and A and no space in-between Trip and Advisor.


Each influencer will be given links to 3 destinations or specific hotels of their choice that breaks down hotel options in that city or location to inspire their audience to discover their next adventure.


Requirements

With a focus on Instagram, Influencers will be expected to create content around each city or specific hotel, promoting their personalized link that offers the best hotel options for their audience to discover more.

Instagram:

3 x Instagram stories (of minimum 30 seconds each), with the provided link inserted for the ‘swipe up’ function (very important) .


Please note: with the top performing influencer being rewarded an additional cash incentive (as determined by link click throughs), the above represents a bare minimum level of content.

Tags + Hashtags:

#tripadviser @TripAdvisor

Benefits


End to end Campaign Management.
Influencer generated content + success stories.
Platform for a sustainable Brand Ambassador programme.

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