Campaign:
'Your Termix Journey'

Overview
Audience: Male + Female
Target Age: 25 - 55 Years Old
No. of Influencers: 10
Rewards: Cash + Free Gifting
Category: Beauty / Fashion

Location: Spain + France

Your Termix Journey

Celebrating its 30th year, Termix is recognised as one of the leading brands of hairdressing tools worldwide. Termix products are designed to combine cutting edge technology with innovation to meet the needs of both consumers and professionals.

#LoveTermix #LoveMyHair

Campaign Overview:

Whether male or female, the influencer mission is to create content that showcases the unique benefits of Termix Products whilst driving traffic to the brand.

Armed with the latest Termix products, we are looking for influencers to create their own 'Termix Journey' that documents both 'before' and 'after' content.


Termix Products:

You will have the choice to select one of the following Termix Products.

Female:
The latest generation Termix 230º styler which has intelligent temperature control.
Or
The Termix Evolution hairbrushes which are the first and only existing hairbrushes in the world designed for every hair type.

Male:
The Termix barber tools which are ideal for male grooming and include hair clippers and beard hairbrushes.


For more info visit: www.termixstore.com / www.termixstore.com/fr


230º Styler

Evolution Hairbrush

Barber Tools

Requirements

With a focus on Instagram, Influencers will be expected to create content around their Termix Journey that documents them using Termix products whilst promoting their personalized link that guides their audiences to the full range online.

Instagram:

1 x Instagram story (of minimum 30 seconds), which documents the Termix journey from beginning to end.


1 x Instagram post (featuring influencers with the product along with their 'before' and 'after' photo.


Please note:
With the top performing influencer being rewarded an additional cash incentive (as determined by link click throughs), the above represents a bare minimum level of content.

Where influencers may have a focus on instagram, provision will be made to ensure content is also released on their facebook channels.


Tags + Hashtags:

#LoveTermix #LoveMyHair @termixoficial

Benefits


End to end Campaign Management.
Influencer generated content + success stories.
Platform for a sustainable Brand Ambassador programme.
A bank of creative assets to use on owned social and website.

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