Ted Baker is one of the fastest-growing leading lifestyle brands in the UK. Supporting the collections in an ever more consistent, different and fun manner, the ‘no ordinary designer website’ looks to influencers to support their latest collection of Kidswear essentials.
From bouncing babies to older boys and girls developing a passion for fashion, whether it’s for the perfect party look, something just right for their next adventure or even for easier cleaning with machine washable fabrics, the Ted Baker Kidswear range is designed for little scamps and children of all ages.
Focusing on the journey from being inspired through the Ted Baker kidswear range through to making your purchases online, the influencer mission is to create content that showcases what qualities you look for as a parent when choosing your child(rens) items to fill their wardrobe.
Influencers will be expected to publish content on a bi weekly basis utilising either instagram stories and profile posts across the 4 week campaign duration. Please note that all influencer posts will need to be pre - approved before being made public, and while those selected will receive a more detailed breakdown of requirements, the below showcases how the campaign will be structured along with minimum levels of content.
Instagram:
1 x post
Insta posts are to be published on a bi weekly basis and are to reference influencer’s selection of Ted Baker items.
-Influencers should feel comfortable with all content they release
N.B Posts can be in video format.
2 x Stories (of min 30 seconds each)
1 x Instagram story featuring a video of the Ted Baker website while influencers explain whats important to them when selecting their items.
1 x story featuring the selected Ted Baker products as they arrive in addition to them being worn.
@Ted_Baker #TedToToe @Orpiva