Campaign:
'eSchuhe.de'

Overview
Audience: Male + Female
Target Age: 25+ Years Old
No. of Influencers: 4-8
Category: Fashion / Lifestyle

Campaign Duration: 4 - 6 weeks

High-quality branded shoes at affordable prices. At eSchuhe you will find an enormous selection of shoes and footwear accessories at sensational prices, lower than other retailers by up to 20%.

eschuhe.de has been selling shoes for over ten years featuring brands from some of the worlds top footwear manufacturers including Tommy Hilfiger, Calvin Klein, Adidas, Converse and many more!

Campaign Overview:

With style starting from the bottom up, shoes are crucial to any look.


The influencer mission is to create inspirational content that not only drives traffic to the website but that also tells a story well beyond the product.


Whether it be relaxing by the swimming pool, exploring the great outdoors or being strictly formal, Influencers will be able to select one pair of shoes from the eschuhe.de premium range (up to the value of €70) to incorporate into their content that encourages their audiences to discover the right footwear for the coming months.

Requirements

Influencers will be expected to publish content on a bi weekly basis utilising either instagram posts + stories or facebook posts across the 5 week campaign duration. While those selected will receive a more detailed breakdown of requirements, the below showcases how the campaign will be structured.


Instagram:


1 x post
Insta post are to be published that showcases the premium eSchuhe range. Influencers should focus their content on telling a story beyond the product, utilising a creative description that inspires audiences to search.

N.B Posts can be in video format.


Insta Stories

Influencers will be expected to create two instagram stories (of minimum 30 seconds each)


1 x Instagram story promoting the product once it arrives and explaining to their audience how to select an option for themselves.


1 x story to accompany the post when released directing audiences online.

Facebook
1 x Post 


Facebook posts are to be published that showcases the premium eSchuhe range. Influencers are able to duplicate content created for instagram and should similarly focus their content on telling a story beyond the product, utilising a creative description that inspires audiences to search.

Tags and Hashtags:



@eschuhe.de (others tbc.)


Benefits


End to end Campaign Management.
Influencer generated content + success stories.
Platform for a sustainable Brand Ambassador programme.

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