Founded in 1994, the ALLSAINTS brand has a mission to create an image that blends culture, fashion and music. It is individual clothing that expresses pure Attitude. Confidence & Individuality.
With a view to working with individuals’ who are able to capture the core sentiment of the brand, the influencer mission is showcase and amplify the ALLSAINTS end of Season sale.
The influencer mission is to introduce the ALLSAINTS sale to their social audiences. Influencer content will be based on creating a series of product experiences that can be amplified and distributed online.
With a focus on Instagram, Influencers will be expected to create their content by July 7th.
Influencers will be expected to post a minimum of one influencer content post. With a core objective being to drive traffic and awareness to the ALLSAINTS sale, a focus will be on creating consistent product and brand experiences across multiple touchpoints over the duration of the campaign. These will include but will not be limited too:
- A video story introducing the ALLSAINTS and the sale to their audience.
- An unboxing experience introducing audiences to the brand.
- An In Store experience (location permitting) offering style inspiration across instagram stories
- Style Suggestions sharing digital screenshots of favoured items from the discounted range
@ALLSAINTS #sale #ad @orpiva
On average, when a consumer does not convert straight away, the number of touchpoints per transaction is 9.2. Its for this reason Orpiva integrates state of the art technology to be able to save influencer audiences (i.e. those that have interacted with influencer content during the campaign) to be able to re-targeted.
The goal of retargeting is to provide contextually valuable ad content taken from influencer gerneated content to continue to add value to audiences to drive further clicks, form conversions, and increase brand engagement.